Explains what a Branded Tracking Page (BTP) does (w/video demo), how to enable BTP, adjust the content, manage settings, and carrier info.
ShipStation’s Branded Tracking Page lets you extend your company brand to the page your customers use to track their shipment. This allows you to re-engage your customers as they track their package with your unique branding, including your social media links!
Here's an example of what the Branded Tracking Page will look like to your customers.
Regardless of the trackable carrier service used to create a shipment, the tracking page will have your store specific branding.
This video demonstrates how your customers can track their packages on your branded tracking page.
There are two ways to define the display options for the Branded Tracking Page and Branded Returns Portal:
Define the Global Defaults on the Branding Defaults page.
This will be the standard for the Branded Customer Pages used for any store that uses those features.
Override the Global Defaults and define the store-specific options on the Branding page within each store's settings.
Only the store you modify will use the options set in the store's Branding page.
Scroll down to the Branded Pages Custom Settings section and select the checkbox next to the option titled Override default Branded Customer Pages settings.
If you select this option, ShipStation will only reference the store's Branding page when building the Branded Tracking Page or Branded Return Portal. Your account's Global Defaults will be ignored for orders in the store.
Whether you're accessing the Global Defaults through the Branding Default page, or the store-specific options on the Branding section of the store's settings, the following options will be available for branded customer pages:
Check the box for Show Store Logo to display the logo uploaded in the Branding section of the store's settings. It will be displayed in the top lefthand corner of the screen.
Check the box for Custom Colors to set the default custom colors for the Status Bar, Title Text, and Map Marker.
Check the box for Show Social Media Links to display the social media information set in the Branding section of the store's settings.
Check the box for Show Service Menu if you want to display contact information for your company on this page.
Select Website to link to a website set in the Branding section of the store's settings.
Check Additional Links to add links to the top of the branded pages. This is great for highlighting promotional items or current sales.
Check the Return Policy option if you'd like your customers to have easy access to your return policy. The Return policy message is set in the Returns section of the store's settings.
Check the Contact Us option to include the email and/or phone number set in the Branding section of the store's settings.
Check the box for Show Order Details to display the option to View the Details of your order... on the Branded Tracking Page. You will also set the specific components of the order details which will be displayed or hidden. The Order Details information is collapsible and will only be displayed when View the Details of your order... is clicked. It can be hidden by clicking Hide order details...
Click Preview Changes to see what your ShipStation Branded Tracking page looks like, or click Save Changes when you're done.
Branded tracking is available for domestic shipments within the US, Canada, UK, and Australia!
If the carrier service used is trackable, your customers can click the tracking number in their confirmation email to view the branded tracking page and see the progress of their package.
The tracking number link in the ShipStation Shipments tab will still link to the carrier's tracking page.
This tracking relies on the carrier sending automatic updates to ShipStation through their API. Not all carriers support automatic tracking.
If your carrier does not support Branded Tracking, the link in the shipment confirmation email will direct them to the carrier's tracking page. So there is no need to worry about enabling this option in your stores!
Currently, orders sent to fulfillment centers (like FBA or Shipwire) or orders that are marked as shipped cannot use the Branded Tracking Page.