Connect a Store

Instructions for how to connect a selling channel to ShipStation so you can begin to import online store orders.

To import your orders from your selling channels, you first need to connect them to ShipStation. There is no limit to the number of stores you can connect to ShipStation. Once connected, you can begin importing orders from your stores into ShipStation.

The specific steps to connect your store will vary from selling channel to selling channel. The instructions below provide the basic steps for connecting a store in the ShipStation Selling Channel Settings. For details on a specific store connection process, go to Integrations Help and click on your selling channel name.

To learn how to edit the settings of your connected stores, review the Edit Store Settings help article. To learn how to deactivate a store so it no longer imports orders into ShipStation, review the Disconnect a Store help article.

Connect a Selling Channel Demo Video

This video shows how to connect your selling channels (marketplaces, shopping carts, and others) to ShipStation.

ShipStation Legacy Layout

This content features ShipStation's legacy layout and may not exactly reflect your current ShipStation layout experience.

Connect Your Store

Once you've connected the store successfully, you'll be taken to the Store Settings section of the Store Setup page. In the Store Setup page, you can edit the store's display name, enable/disable the auto-update feature, set your marketplace and customer notifications, customise your store's branding, and much more. 

If you make any changes, don't forget to click Save Changes!

Selling Channel Not Listed

If you do not see your selling channel platform in the list of available integrations, you may have other options to connect your store, including: 

Adding Multiple Stores to ShipStation

In ShipStation, you can connect as many selling channels as you need! Watch this demo video to see how to add additional stores to ShipStation and configure your store settings and branding.


For details on the connection steps for a specific selling channel, review the Store's article in our Integrations Help Guide.

Additional Details about Connecting a Store

  • Connect as many stores as you like (including Manual Stores for CSV order uploads or ad hoc orders). ShipStation does not limit the number of stores you can add. 

  • Stores cannot be deleted. However, you can set them to Inactive so their orders no longer import or display in ShipStation

  • Use the Edit Marketplace connection option in your Store Settings to reconfigure your store in the event your store credentials/keys/URL change or your tokens expire. Review the Reconfigure Your Store Connection article for more details.

  • The automatic store refresh feature currently uses an algorithm to determine the frequency of store updates. At this time, the auto-refresh feature cannot be set to run on a schedule or at specified intervals. For this reason, ShipStation recommends that you manually import orders regularly to ensure you are working with your most recent orders at all times.

  • The exact steps to connect different stores will vary since different selling channels require different information. For detailed steps on a specific selling channel, go to our Integrations Help article and select the selling channel you'd like to add.