Use our integration to create a Facebook Page Shop for your Facebook Business page, and then import orders into ShipStation to create labels for them.
This integration has several unique features and requires a unique setup. Please review this entire article to understand how to connect ShipStation to Facebook and to use the available options effectively.
This integration is in a pilot phase, so details are subject to change and a few limitations exist:
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Available only to U.S. accounts.
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The Mark as Shipped action does not currently post back to Facebook.
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ShipStation does not yet receive the Requested Service selected by your customers during checkout.
Requirements to connect to ShipStation:
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An active Business Page in Facebook with no shop attached. Setting up the shop is part of the connection process. Any previous shop(s) on the business page MUST be deleted before you can complete the connection process in ShipStation.
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Facebook admin email address.
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TaxID number and Business address.
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Business payment information (how you wish Facebook to transmit your shop revenue to you).
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You must configure your Facebook shipping options, return policy, and customer service contact(s) during the connection process.
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You must agree to Facebook's Terms & Conditions during the connection process.
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Your Facebook product catalog CSV file. Each business page can have one product catalog.
Please note that Facebook must also approve the shop before you can start selling.
To import a Facebook order into ShipStation, the order must...
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Include a Ship To address.
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Contain products uploaded to Facebook through ShipStation's Facebook product upload process.
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Orders can be imported 30 minutes after they have been placed.
Facebook's connection process has three stages:
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Connect the store to ShipStation. This process also creates the shop instance on your Facebook Business page.
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Configure your payment information. This is so Facebook can transfer funds to your account after customers make purchases from your shop.
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Upload your Product Catalog.
Important
Facebook allows only one shop per business page. If you already have configured a shop on your Facebook Business Page, you must delete it before you can complete the connection process successfully with ShipStation.
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Click the link at the bottom of the email you received.
This will launch the Facebook Connection screen in your ShipStation account. If you are not logged in, you will be prompted to do so.
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Click Authenticate.
You will be redirected to Facebook where you must give ShipStation permission to access your account. Once done, you'll be redirected back to ShipStation.
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Click Next. Then, select your business page from the Choose A Facebook Page drop-down menu.
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Enter the requested business information and Tax Registration number.
You can change this information later in your Facebook settings.
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Click Next, then enter at least one Shipping option.
You can change this information later in your Facebook settings.
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Click Next, then enter your return policy and support contacts.
You can change this information later in your Facebook settings.
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Click Next, then enter a name for the page's product catalog.
Each business page can have one product catalog. If you have multiple business pages and catalogs, be sure to give each catalog a unique name.
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Click Next. Then click Submit.
You'll then be prompted to accept Facebook's Terms & Conditions. Do not back out of this page, or close it without accepting the terms. This will cause the shop to not be completed successfully on the Facebook side.
After you've completed the above steps, your store will be connected to ShipStation and it will be submitted for approval by Facebook. At this point, you'll be taken to the store's Settings page to adjust the store-specific settings like branding, notification preferences, and product handling.
For Facebook, you must also configure your Payment Information and upload your Product Catalog in ShipStation's Store Setup tab. Do these steps right away to shorten the time it takes for Facebook to approve your shop.
Once you have completed the store connection process, configure your payment information to expedite your store's approval by Facebook.
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In ShipStation's Store Settings for your Facebook store, scroll down to the Configure Payments via Facebook section.
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Click Visit payment portal.
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Enter your payment information so Facebook can transfer funds into your account after customers make purchases.
Facebook requires you to manage your product listings directly through ShipStation. You'll do this via the Store Settings tab in ShipStation and use a specially formatted CSV.
After you connect your Facebook store, ShipStation will automatically direct you to the Store Settings page for your new Facebook store. We recommend you upload your product listings via CSV file.
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Click Download a sample CSV file.
The sample file will download to your browser's default download location.
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Open the file in either Microsoft Excel or Google Sheets.
The sample file contains sample product data in row 2 and indicates what data is required and optional in row 4.
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Delete the sample data and enter your product data into the correct columns.
Do NOT modify or delete any of the information in row 1.
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Save your CSV once complete. (If you used Google Sheets, export it as a CSV file.)
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Click Import in the ShipStation Store Settings screen.
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Click Select File and open your saved Facebook product CSV.
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Click Start Upload.
This process uploads your product listings for Facebook to review before appearing on your Facebook shop. It may take up to an hour for your products to appear (a longer delay may indicate products have been flagged by Facebook for further review).
Making Changes to Listed Products
Anytime you change your products, including stock level updates, you must upload your product catalog via the above CSV process. Each upload will update existing Facebook products, or create new products if they didn't already exist in Facebook. Existing Facebook products that are not included in the CSV file will not be updated.
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Changes made to products in Facebook (including adding new products) can cause orders which contain those products not to import into ShipStation. All product updates to your Facebook product catalog must be done using the CSV product import process described above.
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You cannot manage Facebook products in the ShipStation Products tab. You must use the upload option in the Store Settings.
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If a product is no longer available, set a stock level of 0 via CSV import to remove it from the Facebook marketplace. Alternatively, you can remove it from listing by 'Deactivating Delivery' within Facebook.
Once the above steps are done and Facebook has approved your shop, you can start importing orders to ShipStation.
Important
Once ShipStation has acknowledged and imported the Facebook orders, Facebook will change the status of the orders on Facebook from Pending Acknowledgment to Waiting to be Shipped.
ShipStation's integration with Facebook supports the following standard features:
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Supported? |
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Status |
Facebook Status |
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Awaiting Payment |
n/a |
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Awaiting Shipment |
Waiting to be shipped |
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Shipped |
Shipped |
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Cancelled |
n/a |
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On Hold |
n/a |
This table indicates which data ShipStation sends to Facebook with the marketplace shipment notification:
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Field |
Supported? |
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Status Update |
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Tracking Number |
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Carrier |
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Service |
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Carrier Fee |
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Item Information |
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ShipStation's integration with Facebook allows for the following additional features:
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ShipStation automatically submits the uploaded product catalog for Facebook Marketplace's listing approval. This is separate from your products appearing in your shop. Whether or not your products are approved for the marketplace is at the discretion of Facebook.
Keep this in mind about ShipStation's integration with Facebook:
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Orders will not be eligible to import into ShipStation until 30 minutes after they are placed. Facebook places these orders in a Pending Acknowledgment status.
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Your Facebook shop options, including your product catalog, are subject to Facebook's policies, terms, and conditions.
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ShipStation does not store the options set during the store connection process, nor does it store any of your payment information. ShipStation only sends that information directly to Facebook during the connection and product upload process.
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The Mark as Shipped option does not currently send a notification to Facebook. If you use this option, you must manually mark these orders as Shipped in Facebook, as well.
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ShipStation creates product records in its Products tab based on the items included in orders when they import from Facebook. These product records can be used to help in automating your shipping process. The product records in ShipStation are not currently linked to Facebook and cannot be used to manage your products on Facebook.
Here are some common issues experienced by users, potential causes, and available troubleshooting tips.
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Issue |
Troubleshooting Steps or Resolution |
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Error: Merchant Settings already exist... |
This means your Facebook Business page already has a shop associated with it. You must first delete the shop on the business page so ShipStation can make a new one. |
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Error: Cannot access Facebook Marketplace. |
This means ShipStation does not see your Business page. Make sure it is published on Facebook before proceeding. |
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Product CSV import issues. |
The Product CSV must be formatted in a very specific way. If the CSV and the data it contains are not formatted correctly, your Product CSV import will likely fail. Refer to the table below for details on each field contained in the CSV. |
Do Not Modify the CSV Header Fields!
The header columns in the CSV must remain as they appear in the template. Deleting, moving, or changing header columns or their text will cause the import to fail.
* indicates required fields. If a field is not required that you do not wish to fill in, you can simply leave it blank.
± indicates a field that only accepts specific options to be entered. Check Supported Input for these specific options. (They are also case-sensitive.)